The Spectator is one of the strongest ways to reach a highly coveted but difficult market: 18 to 22-year-old college students.
Columbia Daily Spectator is the only daily newspaper serving the more than 60,000 students, faculty, administrators, and staff of Columbia University. The Spectator is also the premier news source for local coverage of Morningside Heights and the Upper West Side.
Rates
Net rate per column inch: $14.00
| Ad Size | Dimensions (col.) | Area (sq. col.) | Cost (USD) |
| Full Page | 6 col. x 21" | 126 | $1,764.00 |
| Half Page | 6 col. by 10.5" or 3 col. x 21" | 63 | $882.00 |
| Third Page | 6 col. x 7" or 2 col. x 21" | 42 | $588.00 |
| Quarter Page | 3 col. 10.5" | 31.5 | $441.00 |
| Sixth Page | 3 col. x 7" or 2 col. x 7.88" | 21 | $294.00 |
| Eighth Page | 3 col. x 5.25" or 2 col. x 7.88" | 15.75 | $220.00 |
| Twelfth Page | 3 col. x 3.5" | 10.5 | $147.00 |
| Sixteenth Page | 2 col x 3.94" | 7.88 | $110.25 |
| 1 Column Unit = 1.7861 inches | 3 Column Units = 5.6917 inches | 5 Column Units = 9.5972" inches |
| 2 Column Unit = 3.7389 inches | 4 Column Units = 7.6444 inches | 6 Column Units = 11.55" inches |
Color Rates
| 4 (Full) Color: | Add $400 to ad price above |
| Spot Color (2 colors maximum): | Add $125 to ad price above |
| Deadline: | 4:00 pm, 3 business days prior to publication |
Reader Purchasing Patterns
The Columbia Daily Spectator's readers will spend over $150 million this year on items other than tuition, including:
| Entertainment |
$67,600,000 |
| Food |
41,800,000 |
| Clothing |
9,900,000 |
| Books and Periodicals |
8,300,000 |
| Travel |
7,500,000 |
| Audio Equipment |
6,100,000 |
| Photography |
2,700,000 |
| Sports Equipment |
2,200,000 |
Specifications
| Printing Methods: |
Photo offset |
| Reproduction Material: |
Glossy proofs, original artwork (black ink preferred), photography (black and white preferred). Maximum suggested screen: 85 line. |
| Ad Submission: |
Artwork should be e-mailed to dan@columbiaspectator.com. The
preferred formats are PDF (with all fonts embedded), hi-res JPEG, or TIFF (300 dpi). Ads can
also be downloaded from web or FTP sites. |
| Page Size: |
Broadsheet (12" x 22"); 6 column page |
