Online Advertising
Columbiaspectator.com, the Columbia Daily Spectator's home on the Internet, provides readers with the same great campus and local news coverage as the print edition, plus many exciting interactive features.
Size options and display features:
- Leaderboard
- Large rectangle
- Half Page
- Road Blocks
- Interstitials
- Sponsorships
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Large Rectangle
Displays above the scroll on the front page, the middle of all article pages.
Ad dimensions: 250px wide by 250px tall.
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Leaderboard
Displays above the scroll on all pages.
Ad dimensions: 728px wide by 90px tall.
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Half Page
Displays above the scroll on article pages.
Ad dimensions: 300px wide by 600px tall.
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Road Block
Advertisers have the option of purchasing all ad spaces on a site page or section to effectively “block” other advertisers for a set period of time, ensuring maximum effect for your advertisements. Road blocks run for specified time periods of your choosing, between 3 and 12 hours in duration.
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Interstitials
Similar to a TV commercial, interstitials make the reader sit through an advertisement before clicking through to content. The ad will disappear after 15 seconds, or when a user clicks “move on to content” and appear only once per visitor per day so as not to overwhelm.
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Sponsorships
Spectator publishes audio and video podcasts that are available for sponsorship. The sponsor is recognized with a static graphic placed immediately next to the feature link and is acknowledged within the pieces with an audio recording during the first 10 seconds.
Listen to an audio sponsorship
The Spectator Publishing Company is the parent company of the Columbia Daily Spectator, The Eye, and Spectrum. The president of the Spectator Publishing Company also serves as the Publisher of the Columbia Daily Spectator. The company employs a full-time professional staff in graphics and advertising who provide quality service to its many advertisers.